Legal information

Privacy Policy

This policy explains how Marlin Firearms collects, uses, and protects personal information when you visit our website or place an order.

Effective date: September 3, 2026.
By using this website, you acknowledge the practices described in this Privacy Policy. We may update this policy when our services, website, or legal obligations change.

1. Who we are

Marlin Firearms operates the website marlinfirearms.shop.

Our primary business address is 3 Lacey Place, Southport, CT 06890, United States. For privacy-related questions, contact us at sales@marlinfirearms.shop.

2. Information we collect

We collect only the information reasonably needed to operate the website, respond to enquiries, process eligible orders, and arrange shipping, delivery, or required transfer coordination.

Information you provide

  • Name, email address, phone number, billing address, and shipping address when placing an order.
  • Order details, including the products requested and fulfilment information.
  • Information you submit through our contact form, WhatsApp chat, or support enquiries.
  • Information you voluntarily provide through booking or appointment requests.

Information collected automatically

  • Basic technical information such as browser type, device information, IP address, and pages viewed.
  • Cookie and consent preferences used to help operate the website and remember your choices.
  • Website performance and traffic information where Google services are enabled through Site Kit by Google.

3. How we use information

We use personal information to:

  • Review, process, and fulfil eligible orders.
  • Arrange shipping, delivery, or lawful transfer requirements where applicable.
  • Communicate about your order, support request, or enquiry.
  • Respond to questions submitted through our website, WhatsApp, or email.
  • Maintain website security, improve performance, and prevent misuse.
  • Meet applicable legal, regulatory, recordkeeping, and compliance obligations.

Customers are not required to create an account to place an order. We do not use customer information for unrelated purposes.

4. Payments

Payment instructions are sent by email after an order has been placed and reviewed. Available payment methods may include Zelle, PayPal, cryptocurrency, and IBAN bank transfer for eligible customers in Europe.

Payment providers and financial institutions process payment information according to their own privacy policies and security practices. We do not ask customers to send unnecessary payment information through public forms or chats.

5. Cookies and analytics

This website uses cookie-consent tools to present cookie choices and record your preferences. Cookies may be necessary for essential site functions, WooCommerce order functionality, security, and performance.

Google services may collect aggregated website-usage information when enabled through Site Kit by Google. This information helps us understand general site performance and visitor activity.

You can manage non-essential cookie preferences through the cookie consent controls shown on the website. Disabling certain cookies may affect parts of the website or checkout experience.

6. Third-party services

We use trusted service providers to operate website features and support customer communication. Depending on how you use the site, information may be processed by:

  • WooCommerce for order and checkout functionality.
  • Google services through Site Kit for website measurement and related services.
  • WhatsApp or WP Chat App when you choose to contact us through website chat.
  • Contact Form 7 for messages submitted through website contact forms.
  • SimplyBook.me when you submit a booking or appointment request.
  • BlockBee Crypto Payment Gateway for cryptocurrency payment functionality where applicable.
  • Jetpack, LiteSpeed Cache, and security tools for site performance, reliability, and protection.

These providers may process information only as needed to provide their services and according to their own applicable policies.

7. When we share information

We do not sell personal information. We share information only when necessary to process an order, arrange lawful delivery or transfer, operate the website, comply with legal obligations, protect our rights, or respond to valid requests from authorities.

8. Data security and retention

We take reasonable technical and organizational measures to protect information against unauthorized access, loss, misuse, or disclosure. No website or online transmission can be guaranteed completely secure.

We retain order and related customer information only for as long as reasonably necessary to fulfil orders, provide support, maintain records, resolve disputes, and meet applicable legal obligations.

9. Your choices and rights

You may contact us to request access to, correction of, or deletion of personal information we hold about you, subject to applicable laws and any recordkeeping requirements that may apply.

To make a request, email sales@marlinfirearms.shop with enough information for us to identify your request safely.

10. Policy updates

We may revise this Privacy Policy from time to time. The updated version will be posted on this page with a revised effective date.

Privacy questions?

Email sales@marlinfirearms.shop or contact us through our Contact page.